De Musson worked with Hattie Mauleverer, a specialist in luxury event planning, to refine her client communications strategy and streamline engagement with high-net-worth individuals and corporate clients. With an expanding portfolio of bespoke events, there was a need to create a structured yet highly personalised approach to client outreach, ensuring consistency while maintaining the exclusivity and discretion expected in the luxury sector.

We developed a strategic communications framework, refining client touchpoints from initial enquiry through to post-event follow-up. This included crafting tailored messaging for different stages of the client journey, implementing a more structured CRM approach, and enhancing the personalisation of high-touch communications. By ensuring clear and effective follow-ups, we helped to strengthen relationships and increase repeat business.

Following implementation, and curated follow-ups resulted in a higher conversion of initial enquiries into confirmed bookings. The new approach also enhanced brand perception, reinforcing Hattie’s position as a leading luxury event specialist.

By aligning her communications with the expectations of a high-net-worth clientele, De Musson ensured that every interaction felt seamless, professional, and in keeping with the exclusivity of her brand.