Case Study

MADE in the Pewsey Vale, a community-driven initiative supporting local artisans, approached De Musson to refine its digital presence and improve website functionality. The existing website lacked clarity in navigation and failed to effectively showcase the breadth of creative businesses within the network. Our goal was to enhance the user experience, streamline content, and increase engagement with both makers and consumers.

​We conducted a full website audit, restructuring the layout to make it more intuitive and visually engaging. Key improvements included optimising navigation, refining service pages, and implementing clear calls to action to encourage visitor interaction. Additionally, we integrated a more effective events and directory system to better connect makers with potential buyers and collaborators.

​​By aligning the website with the needs of both users and stakeholders, De Musson successfully transformed MADE in the Pewsey Vale’s digital presence, reinforcing its position as a hub for creative collaboration.